John Rittenhouse
John Rittenhouse
changes customers expect groups heads home households largely life likely locations marketing possibly radius rather report retailers rising spending store targeting undergoing whom wider within
This also suggests that retailers may be better off targeting customers within a few-mile radius of their store locations rather than broadcasting a wider marketing net. Households with incomes under $49,000 and heads of households under 44 -- largely those groups whom you would expect to be undergoing life changes such as marriage, children, rising income, or possibly a new home -- were the most likely to report spending more this season.
attract buy compared continued desirable higher internet likelihood likely people twice
The Internet continued to attract the most desirable customer, as the higher the income, the more the likelihood to buy on the Internet. People with incomes over $75,000 were twice as likely to use the Internet compared with people with incomes under $30,000.
areas customer influenced interest invest less particular physical retailers service store
Of particular interest was that the respondents were less influenced by customer service and or the physical store facility. Traditionally, retailers invest heavily in these areas to differentiate themselves.
percent
He should be at about 95 percent for states.
match
I think it's a winnable match for him. But if he wins, his second-round match could be tough.
match
This is states, so every match is going to be a challenge.