John Sicher
![John Sicher](/assets/img/authors/unknown.jpg)
John Sicher
drinks energy enjoying growth job phenomenal terrific
Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.
both children industry itself keeping positive schools served
I think the industry basically, in removing them from schools and keeping in their other beverages, has made a positive move, both for American children and also, the industry has served itself well.
bottled bottom consume line people soft
I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.
less somewhat
on and off. Some if it has been good. Some has been somewhat less than good.
beverage choice companies consumers looking lower toward trend
Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
marketing oats quaker
Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution.