Joseph Jaffe
Joseph Jaffe
call consumers risks stern
It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.
advertising three
In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,
added bar context essence party producing seeing smart talking touch views
There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.