Ken Cassar
![Ken Cassar](/assets/img/authors/unknown.jpg)
Ken Cassar
backwards customer direct forward further noble online relationship retailers seems supply trying whereas
What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,
amount content dramatic improvement seeing
We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.
anticipate billion forecast last total
E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.
fairly hockey niche parts products selection solid
Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.
address appreciate difference engine online rather search types url using web
There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.