Ken Cassar
Ken Cassar
conducting deeply everyday ingrained looking searches users utility web
Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives.
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...As consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
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There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.
across affect audience behavior blind businesses companies consumers degree efforts failure financial increase increasing influence integrate internet issue market online opportunity powerful rates retailers shopping simply skeptical tend web
Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
ignorance laziness point starting whether
Whether it's out of laziness or ignorance, consumers' starting point is very much search.
falling negativity points sector selling
When you get this kind of selling off, the negativity points to the sector -e-commerce - falling out of favor,
market online players several toy
The online toy market is as competitive as they come, ... There are several well-capitalized players and they're all vying for online customers.
market online players several toy
The online toy market is as competitive as they come. There are several well-capitalized players and they're all vying for online customers.
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What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,
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We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.
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Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.
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What Sears is trying to do with appliances makes sense. It may not sell a lot of refrigerators for them, but it will help them qualify and educate their customers.
catalog doubling fairly numbers sales surpass within year
While the numbers are fairly insignificant right now, ... they keep doubling year over year?Online sales will surpass catalog sales within 10 years.
amazon control cut guess losses measures next release report seen slammed street taking telling trying week
My guess is that Amazon has seen the writing on the wall, ... They think they'll get slammed next week when they release their quarterly report and they're trying to cut their losses by telling the Street they're taking measures to control costs.