Ken Cassar
Ken Cassar
The market's up for grabs right now. But my money's on Reel.com.
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The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.
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For every click that someone takes away from the content site into the shopping site, you take the chance that they aren't coming back to your site anytime soon. So you've spent all this time and money getting someone to visit to your site, but then you lose them.
less
It's not clear-cut if it's really less costly.
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E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.
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Last year, nearly everyone was surprised at how much demand there was. This year, people realize how much demand and potential there is. We won't see as many people caught off guard.
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We've found time and time again that sales taxes did not have a significant impact (on online sales decisions), ... Sales tax is a smaller issue for consumers.
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There are a lot of positive things happening in the search space that only lead me to believe people will use it more frequently.