Ken Cassar
![Ken Cassar](/assets/img/authors/unknown.jpg)
Ken Cassar
fairly hockey niche parts products selection solid
Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.
features offer sites
These two sites offer the same features and functionalities.
anticipate billion forecast last total
E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.
anytime chance click coming content lose money shopping site spent takes visit
For every click that someone takes away from the content site into the shopping site, you take the chance that they aren't coming back to your site anytime soon. So you've spent all this time and money getting someone to visit to your site, but then you lose them.
activity behavior consumer everyday evolution increase internet marks online people primary rely search tool
The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.
less
It's not clear-cut if it's really less costly.
falling negativity points sector selling
When you get this kind of selling off, the negativity points to the sector -e-commerce - falling out of favor,
catalog doubling fairly numbers sales surpass within year
While the numbers are fairly insignificant right now, ... they keep doubling year over year?Online sales will surpass catalog sales within 10 years.
address appreciate difference engine online rather search types url using web
There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.
amount content dramatic improvement seeing
We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.
backwards customer direct forward further noble online relationship retailers seems supply trying whereas
What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,