Larry Chase
Larry Chase
found handled ironic low man media people wrong
I always found it ironic that media people were low man on the totem pole, and yet they handled all the money. That's where things can go wrong in a big way.
darn flowers money myopic people sold
People are too darn myopic about making money and they get disappointed fast. If they haven't sold enough flowers they say: 'I'm out of here.'
add existing figure huge internet value
Like China, the Internet is a huge new market. It's up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.
advertising cap early focusing high research school soup stuff
In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech. Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.