Lydia Parnes
Lydia Parnes
apply businesses information leave light looking money people reasonable saying small stack standards walk
What we're looking for is to have small businesses apply standards that are reasonable in light of the information that they're storing. There's no business around that would leave a stack of money on a table, for people to just walk in and take. What we're really saying is that information about consumers, about your customers, is the new currency.
bait cash companies consumers promise
Companies can't use rebates to bait consumers with the promise of cash back and then not live up to their end of the bargain.