Lynn Dornblaser
Lynn Dornblaser
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Health is now a top priority for product developers. As consumers embrace more organic and specialty products, mainstream consumer packaged goods manufacturers need to compete with products that promote wellness and overall care for body and soul.
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Healthy lifestyles are a sticking point for consumers today.
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If Wrigley finds that fairly independent researchers can conclusively prove these benefits, then it can be first to market with a really beneficial gum, which will really boost sales.
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Consumers are skeptical. It's a stretch to think that a pill cures all those symptoms.