Mark Fields
Mark Fields
committed early forward journey progress remain remains satisfied strategy targets
The Way Forward is a long-term strategy and journey. But we are very satisfied with early progress and momentum, and we remain committed to all of the targets established in what remains a long-term strategy and journey.
add auto gas growth higher interest last prices rates sales selling slower somewhat volatile
Somewhat slower (economic) growth, higher interest rates and volatile gas prices all add up to auto sales that probably won't outshine last year's selling rate in this new year.
business decision deeply easy families ford impact mindful move necessary plant production steps
A decision to end production at a plant is not an easy one, and I'm deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we must take to move the business forward.
diesel engines future hybrid
A diesel hybrid is, we think, one of the engines of the future.
car facing ten third
American car manufacturers are facing a third and ten situation.
car high small
A small car is high on our agenda.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
linear path
Our path is not going to linear and smooth.
early linear path
Our path is not going to be linear or smooth. It's still early days.
choose pick
We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking.
auto basically employee hope industry life pricing rest returns sucked
I just hope that rationality returns to the marketplace because employee pricing sucked the life out of the auto industry for basically the rest of the year.
answering approach implement questions wary
I'm wary of answering questions about my new job. My approach is to listen, learn, come to conclusions and implement with my team.
customer depend fuel happens prices segment
How big the segment will be, that's going to depend on what happens with fuel prices and customer preferences.