Mark Fields
Mark Fields
customer depend fuel happens prices segment
How big the segment will be, that's going to depend on what happens with fuel prices and customer preferences.
absolutely achieving addressing costs critical detailed future goals health heard including plan require rising tough
Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about.
linear path
Our path is not going to linear and smooth.
customers expect sets understand
It sets up everything in the business. If you don't understand who you are, you can't expect your customers to understand you.
committed early forward journey progress remain remains satisfied strategy targets
The Way Forward is a long-term strategy and journey. But we are very satisfied with early progress and momentum, and we remain committed to all of the targets established in what remains a long-term strategy and journey.
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
business company ford global marketing motor role thank wish work
Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company.
capable continue dave driving expect flexible highly industry leadership respected throughout
Dave has demonstrated very broad, capable leadership throughout his career, ... He is highly respected in the industry and in Ford. I expect him to continue driving our transformation in flexible manufacturing.
decline far half means progress rate share slowing step toward year
So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.
arms behind both leg starting tied
Things were starting to come together. We did it with both arms and a leg tied behind our backs.
car facing ten third
American car manufacturers are facing a third and ten situation.
date jag plan profitable return
I'm not going to put a date on when Jaguar will return to profitability, ... But clearly, the plan is to make Jag a profitable business.
clearly intention profitable
But clearly it is my intention to make Jaguar a profitable business.
car high small
A small car is high on our agenda.