Mark Fields
Mark Fields
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
add focused ford innovation investment loss market near product rate share sights slow
With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.
achieve capacity closing facilities including seven
To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.
hitting lower objective sticking
We are still sticking to our objective of hitting the lower end of the milestone.
business company ford global marketing motor role thank wish work
Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company.
decline far half means progress rate share slowing step toward year
So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.
capable leaders-and-leadership proven
one of our most experienced, capable and proven leaders.
build customer efficient products question rather reflect
There's no question that some of our new products reflect what was efficient for us to build rather than what the customer may want.
americas best cars challenge continuing ford group known leading level marketing next operations premier producing progress proved recovery seen skills sustained trucks
is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry.
arms behind both leg starting tied
Things were starting to come together. We did it with both arms and a leg tied behind our backs.
approach customers dealer earn forward good point products quality represent shave strong thinking value view
Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the marketplace, that they represent good value and good quality to customers so that dealers can earn a good (margin) on them.
america anne drive expect focused greater increased leader leadership market mexico operations profit proven quality resulted share south toward vehicle
Anne is an exceptionally focused and proven leader in this industry, ... Her leadership of Vehicle Operations resulted in a significant quality improvement. She has also overseen profit resurgence in South America and Mexico and increased market share in Canada. We expect her to drive our operations toward greater coordination, efficiency, productivity and results.
anne focused leader proven
Anne is an exceptionally focused and proven leader in this industry.
advanced cars center console crossover design direction edge engine expect ford fusion glass hot innovation last market roof safety vehicles waves year
Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.