Mark Fields
Mark Fields
answering approach implement questions wary
I'm wary of answering questions about my new job. My approach is to listen, learn, come to conclusions and implement with my team.
customer depend fuel happens prices segment
How big the segment will be, that's going to depend on what happens with fuel prices and customer preferences.
absolutely achieving addressing costs critical detailed future goals health heard including plan require rising tough
Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about.
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
choose pick
We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking.
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
date return
We are not going to put a date on when Jaguar will return to profitability.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
flexible investment number production reducing thanks
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.
committed remain
We remain very committed to the low-cost facility.
add focused ford innovation investment loss market near product rate share sights slow
With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.