Mark Fields
Mark Fields
arts center cultural diverse goals groups progress promoted realize served
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.
decline far half means progress rate share slowing step toward year
So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.
americas best cars challenge continuing ford group known leading level marketing next operations premier producing progress proved recovery seen skills sustained trucks
is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry.
committed early forward journey progress remain remains satisfied strategy targets
The Way Forward is a long-term strategy and journey. But we are very satisfied with early progress and momentum, and we remain committed to all of the targets established in what remains a long-term strategy and journey.
believe plan progress starting work
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.
arrogant degree past
I think to one degree or another we have been arrogant in the past.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
build including increasing investment product truck
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.
buy cars chrysler command deeper ford given huge insight larger likely market percent potential remains research roughly share together using vehicle
Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.
date return
We are not going to put a date on when Jaguar will return to profitability.
flexible investment number production reducing thanks
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.
committed remain
We remain very committed to the low-cost facility.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.