Mark Fields
Mark Fields
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
linear path
Our path is not going to linear and smooth.
early linear path
Our path is not going to be linear or smooth. It's still early days.
arrogant degree past
I think to one degree or another we have been arrogant in the past.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
arts center cultural diverse goals groups progress promoted realize served
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.
build including increasing investment product truck
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.
believe plan progress starting work
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.
buy cars chrysler command deeper ford given huge insight larger likely market percent potential remains research roughly share together using vehicle
Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.
date return
We are not going to put a date on when Jaguar will return to profitability.
flexible investment number production reducing thanks
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.
committed remain
We remain very committed to the low-cost facility.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.