Mark LaNeve
Mark LaNeve
brands cadillac clear compete ford mainstream mercedes needs parts tightly toyota
We've made this clear to the dealers. Chevy's got to compete heads-up with Ford and Toyota and all the mainstream parts of the market, and Cadillac needs to have everything it can to compete with BMW, Mercedes and Lexus. The other brands need to be tightly focused.
shopping
When we are on consumers' shopping lists, we like our chances.