Mark LaNeve
Mark LaNeve
improved results strong urgency
There's a very strong sense of urgency to show improved results now.
hindsight
Hindsight being 20/20, I probably wouldn't have done it.
brands cadillac clear compete ford mainstream mercedes needs parts tightly toyota
We've made this clear to the dealers, ... Chevy's got to compete heads-up with Ford and Toyota and all the mainstream parts of the market, and Cadillac needs to have everything it can to compete with BMW, Mercedes and Lexus. The other brands need to be tightly focused.
brands cadillac clear compete ford mainstream mercedes needs parts tightly toyota
We've made this clear to the dealers. Chevy's got to compete heads-up with Ford and Toyota and all the mainstream parts of the market, and Cadillac needs to have everything it can to compete with BMW, Mercedes and Lexus. The other brands need to be tightly focused.
comparison confidence december difficult gives key launch measure pickup pleased prepare recovery renewed sales segments solid utility vehicles
While December was a difficult comparison for us and other manufacturers, by any measure it still was a solid sales month. We're particularly pleased with the recovery in our sport utility and full-size pickup business. It gives us renewed confidence as we prepare to launch new vehicles into these key segments in 2006.
shopping
When we are on consumers' shopping lists, we like our chances.