Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
We impose the form of the old on the content of the new.
The 'content' of any medium is always another medium.
Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
A successful book cannot afford to be more than ten percent new.
I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.
The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.
One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
Education in a technological world of replaceable and expendable parts is neuter.
Any breakdown is a breakthrough.
The genteel is a mighty catafalque of service-with-a-smile and flattering solicitude smothering every spontaneous movement of thought or feeling.
Our motor car is our supreme form of privacy when we are away from home.
Obsolescence never meant the end of anything, it's just the beginning.
The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.
Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion...