Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
First we build the tools, then they build us.
The name of a man is a numbing blow from which he never recovers.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
We drive into the future using only our rearview mirror.
Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
As the age of information demands the simultaneous use of all our faculties, we discover that we are most at leisure when we are most intensely involved.
Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
If it works, it's obsolete.
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.
Time’ has ceased, 'space' has vanished. We now live in a global village... a simultaneous happening