Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
The mark of our time is its revulsion against imposed patterns.
Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Only a fraction of the history of literacy has been typographic.
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Innovation for holders of conventional wisdom is not novelty but annihilation.
Life. Consider the alternative.
Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.
The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.
When information overload occurs, pattern recognition is how to determine truth.
The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
The global village is a place of very arduous interfaces and very abrasive situations.
The percept takes priority of the concept.