Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.
It is the framework which changes with each new technology and not just the picture within the frame.
All words, in every language, are metaphors.
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
When things come at you very fast, naturally you lose touch with yourself.
The age of automation is going to be the age of "do it yourself".
A moral point of view too often serves as a substitute for understanding in technological matters.
Our technology forces us to live mythically
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
All advertising advertises advertising.