Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Pornography and obscenity...work by specialism and fragmentation. They deal with a figure without a ground -- situations in which the human factor is suppressed in favor of sensations and kicks.
Our permanent address is tommorrow.
All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.
The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
The content or time-clothing of any medium or culture is the preceding medium or culture.
Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
Pornography and violence are by-products of societies in which private identity has been ... destroyed by sudden environmental change.
When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.
The space of early Greek cosmology was structured by logos - resonant utterance or word.
The bible belt is oral territory and therefore despised by the literati.