Matt Cutts
Matt Cutts
Matthew "Matt" Cutts is an American software engineer. He is the former head of the web spam team at Google, and is currently on leave in his role of working with the search quality team on search engine optimization issues...
content deceive display engines present principle quality search users violation
That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users'.
links genuine comment
Make your links from blog comments genuine.
choices google quality
Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.
google criticism connoisseur
I'm a bit of a connoisseur of Google criticism.
marketing mail junk
SEO is not synonymous to JUNK E-MAIL.
marketing links natural
The objective is not to "make your links appear natural"; the objective is that your links are natural.
bring extra security
We bring in extra security just in case.