Matt Cutts
Matt Cutts
Matthew "Matt" Cutts is an American software engineer. He is the former head of the web spam team at Google, and is currently on leave in his role of working with the search quality team on search engine optimization issues...
changes framework future prepares throughout
Most of the changes are under the hood, and this infrastructure prepares the framework for future improvements throughout the year.
pages sites
We'll probably also need some assurances that such pages won't reappear on the sites before the domains can be re-included.
bring extra security
We bring in extra security just in case.
content deceive display engines present principle quality search users violation
That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users'.
way social-media minutes
When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.
choices google quality
Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.
motivation inspiration news
Thirty days is just about the right amount of time to add a new habit or subtract a habit - like watching the news - from your life.
google criticism connoisseur
I'm a bit of a connoisseur of Google criticism.
people important rooms
Mobile is important, and coming faster than most people in this room realize.
links genuine comment
Make your links from blog comments genuine.
white creating goal
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.
thinking marketing type
Think about what a user is going to type.
marketing mail junk
SEO is not synonymous to JUNK E-MAIL.
marketing links natural
The objective is not to "make your links appear natural"; the objective is that your links are natural.