Mike Irwin
Mike Irwin
Michael Irwin is director of the Cambridge Astronomical Survey Unit and one of the discoverers of the Cetus Dwarf galaxy and the Sagittarius Dwarf Elliptical Galaxy...
afford cannot couple earn homeless homes includes kids lost might money nowhere population realize support surprise
I didn't realize that today's homeless population includes so many families. They've lost their homes and have nowhere to go. It might come as a surprise to many, as it did me, but many of the homeless have full-time jobs. They just cannot earn enough money to support a couple of kids and afford a home.
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The conventional wisdom driving this assumption is simply outdated. Marketers who continue to assume that consumer loyalty and affinity for products and services remains fixed as people age will lose market share to those who seek out and directly speak to them.