Mike Irwin
Mike Irwin
Michael Irwin is director of the Cambridge Astronomical Survey Unit and one of the discoverers of the Cetus Dwarf galaxy and the Sagittarius Dwarf Elliptical Galaxy...
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If we want to compete with Cornell and Harvard, we had better have a tremendous race. We don't have the depth or the experience that those two crews have, so we're going to have to outwork them and be better-prepared with intensity. We can't bring anything less than our full capacity and expect to come home with the trophy.
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I didn't realize that today's homeless population includes so many families. They've lost their homes and have nowhere to go. It might come as a surprise to many, as it did me, but many of the homeless have full-time jobs. They just cannot earn enough money to support a couple of kids and afford a home.
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These kids are children a lot of people disregard. They have a dream, too. They need someone to motivate them and help them in order to break the cycles.
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The conventional wisdom driving this assumption is simply outdated. Marketers who continue to assume that consumer loyalty and affinity for products and services remains fixed as people age will lose market share to those who seek out and directly speak to them.