Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
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I don't think it's a question of coverage -- it's a question of the change in the television landscape.
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It's an accepted strategy that has been widely used. You buy a premium product, and the increase in subscribers more than offsets the cost. Golf is a strong TV sport. I think you'll see the channel grow in subscriber base over the next two to five years.
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The concern is if there is any question about the integrity of the game or the sport, it would have a horrendous effect on the whole financial structure of sport itself.
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NBC's ratings are so much better than what they were getting with their prime time, so it's a net benefit to them. I think they will hit their ad guarantees.
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NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
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This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
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There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.
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The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
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The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
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Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.
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This year's ratings could be as good, or better, than last season.
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There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.
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Weaker sports are going to have more problems in a weak economy. The big sports tend to take up most of the money. An advertiser with a limited budget is not going to buy women's soccer if the choice is that or college football.
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The decision is made on the merits, not based on U.S. television interests, ... The reason why bidding took place before the selections was to take that factor (U.S. television money) out of the games selection process. If the networks were able to vote, they'd vote to know the cities before they bid.