Nick Bell
Nick Bell
existing gm single system
IDMS is a set of interfaces and protocols. Before, GM did not have a single system for its dealers to use. Instead, GM would certify existing systems.
spend time
The more time dealers can spend with customers, the more they can sell.
advertising campaigns hitting less looking stature targeted
Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets.
gotten price
The dealers will get a better price than they have gotten previously.