Nick Bell

Nick Bell
advertising campaigns hitting less looking stature targeted
Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets.
existing gm single system
IDMS is a set of interfaces and protocols. Before, GM did not have a single system for its dealers to use. Instead, GM would certify existing systems.
spend time
The more time dealers can spend with customers, the more they can sell.