Nina Tassler
Nina Tassler
Nina Tassler is an American television executive, a graduate of Boston University, and has held the position of President of CBS Entertainment since September 2004. In February 2014, she was promoted to Chairman of CBS Entertainment, signing an agreement through the year 2017...
ability audience breed burnett concept drama endless faces features format ideas inherent mark rare seemingly talented team television testament wrinkles
Survivor' is that rare television breed -- a show with seemingly endless audience appeal. Part of that is testament to a concept with inherent drama that features different faces and places; the other part is the ability of Mark Burnett and his talented team to inject new ideas and new wrinkles to keep the format fresh.
broader cbs deeper entire foundation monday night number period programs schedule series start successful television time
These series are the foundation of a schedule that is broader and deeper than any on television. From the start of the night through 11PM, from Monday through Sunday, CBS is populated with successful programs on every night and in every time period - many of which are number one in their time period, and some even number one on the entire night.
anybody audiences available content habits hit imperative knows watch
I don't think anybody really knows where we're headed. But it is imperative that we make our content available to audiences where they are and when they want to watch it. Their habits are changing, and we have to be there when they want to see our hit shows.
audience criticized five form great loves next nice original successful tried
You know, we tried something. I don't think we were particularly successful with it, but sometimes you get criticized for not experimenting with a form. ... The nice thing is, when we come back to the next cycle, it's exciting. We're going back to our original form - five continents, great competitions - so we know our audience loves that.
falling-in-love air creative
And ultimately, it's good for all of us to have more original programming on the air. Business doesn't drive the creative. So, in identifying a project like Dovekeepers, looking at something like Extant and looking at Under the Dome, it was about falling in love with a piece of material, getting excited by the creative direction, hearing a vision, and getting excited about the potential for those projects and building the business model around it. And they're not all modeled the same way. Every one is different.
audience
We look to our audience to tell us when they've had enough.
call scheduling survival
We like to call it scheduling Darwinism. It's survival of the fittest.
call scheduling survival
We like to call it scheduling Darwinism. Survival of the fittest.
period time
We'll be as competitive in the time period as we can.
creative follow producers trust
We trust our producers to be creative in their storytelling and follow their creative path,
audience enhance hit marketing opportunity people power watch
We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
movies
We're disappointed with the way some of our movies have performed.
comedy cone silence stuff
We're doing it in drama, comedy and alternative. But right now a lot of the stuff is under the cone of silence in the development world.
audience audiences everybody forward looking loves original tried
We're going back to our original form. . . . We know that our audience loves that brand. We just tried something different, and we're going back to what I think everybody is really looking forward to.