Paul Arden
Paul Arden
Paul Ardenwas a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be...
NationalityAmerican
ProfessionAuthor
Date of Birth7 April 1940
CountryUnited States of America
criticism praise criticism-and-praise
Do not seek praise. Seek criticism.
silly ideas
Don't be afraid of silly ideas.
dream decision bad-decision
Start taking bad decisions and it will take you to a place where others only dream of being.
softball greatness want
It's not how good you are it's how good you want to be
goal score difficult
Without having a goal it's difficult to score.
ideas tvs execution
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
next advertising
It's never the next brief, it's ALWAYS THIS brief .
nice mean wish
i wish means: would it be nice if.. i want means: if i want it enough i will get it.
ideas good-things
having too many ideas is not always a good thing.
play missing want
Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
dark men light
Religion is a light bulb, created by man to help him to see in the dark.
perceive
How you perceive yourself is how others will see you.
want
You will become whoever you want to be.
smell car people
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.