Paul Arden
Paul Arden
Paul Ardenwas a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be...
NationalityAmerican
ProfessionAuthor
Date of Birth7 April 1940
CountryUnited States of America
mistake making-mistakes unlikely
The perosn who doesn't make mistakes is unlikely to make anything.
softball greatness want
It's not how good you are it's how good you want to be
smell car people
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.