Paul Arden
Paul Arden
Paul Ardenwas a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be...
NationalityAmerican
ProfessionAuthor
Date of Birth7 April 1940
CountryUnited States of America
change draw
If you get stuck, draw with a different pen. Change your tools; it may free your thinking.
experience knowledge opposite
Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.
call future people preserve proving risks trying
Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been.
goal vision want
Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
remember-you remembers-you people
The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.
winning player secret
Old golfers don't win (it's not an absolute, it's a general rule). Why? The older golfer can hit the ball as far as the young one. He chips and putts equally well. And will probably have a better knowledge of the course. So why does he take the extra stroke that denies him victory? Experience. He knows the downside, what happens if it goes wrong, which makes him more cautious. The young player is either ignorant or reckless to caution. That is his edge. It is the same with all of us. Knowledge makes us play safe. The secret is to stay childish.
ideas undone bad-ideas
Even a bad idea executed is better than a good idea undone.
opportunity hands next
Don't look for the next opportunity, the one you have in hand is the opportunity
mistake making-mistakes unlikely
The perosn who doesn't make mistakes is unlikely to make anything.
responsibility appreciate people
Be your own worst critic. When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you will find out what you're capable of.
silly ideas
Don't be afraid of silly ideas.
dream decision bad-decision
Start taking bad decisions and it will take you to a place where others only dream of being.
softball greatness want
It's not how good you are it's how good you want to be
goal score difficult
Without having a goal it's difficult to score.