Paul Dergarabedian
Paul Dergarabedian
audiences battling tougher
It's a tug-of-war now, ... battling for audiences that are tougher and tougher to get.
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Audiences are so desperate to find a film they like, they're just hanging on to the same movies.
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The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.
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Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.
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Audiences are obviously in the mood for some light-hearted films.
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The way that younger audiences are consuming their entertainment is totally changing. There have to be innovative ideas brought to bear.
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The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'
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If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.
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The industry has to consider whether or not American audiences are sending a message about the quality of the movies they are getting - or just the way and the place in which they get them. You can bet that producers, writers, directors, and studio heads are all huddling intensely to consider what this means and change their behavior to keep it from continuing.
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Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.
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Audiences are evidently paying attention to critical raves and really showing up in big numbers for these independent movies that have been very well-reviewed and kind of get a must-see vibe going for them.
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Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
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Love and loss are two emotions that everyone can relate to, and that's why these movies really pull at our heartstrings.