Paul Dergarabedian
Paul Dergarabedian
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This is a film that builds through word of mouth and critical acclaim. People want to see what all the fuss is about.
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People are very selective right now about how they are choosing to spend their discretionary income.
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That's always the problem with films that get high expectation attached to them, ... If this does not beat the opening of 'Two Towers,' people will be decrying it as disappointment.
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It gave people a way to discover these movies rather than the traditional marketing that is thrown their way. Hey, whatever gets 'em in the theater, I'm sure the studio doesn't mind.
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Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.
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People are pulled in so many directions. We're all trying to find enough time in the day to get our music fix, food fix, movie fix, and there's only so much time in the day or week to do that. . . . The trick is to make your entertainment option the most desirable.
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This is a movie that's a conversation piece. People are going to be telling other people, quoting different lines and scenes. That's what's going to sustain it in the marketplace.
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Harry Potter is showing that people still want to go to the movies, but still they need a good reason to go.
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I think it has more to do with product than any other factor because, look, last summer huge summer, ... There were DVDs. The ticket prices were high. The concession prices were high. But people were lining up for those movies more than they are this year because of the movies more than anything.
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If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.
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The movies didn't inspire people as much as they did last year. People are being more careful about how they spend their discretionary income with gas at $3 a gallon.
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This is a buzz type of movie. Like 'Wedding Crashers,' it's one of those that just begs for repeat viewings and for people to tell their friends about it. It's sufficiently outrageous to get people talking it up and to continue to bring in an audience.
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It's a sensitivity issue -- it's sort of in the eye of the beholder in terms of how closely someone might associate this movie with the real-life events in the wake of Hurricane Katrina. They'll put it out there, people will be able to decide whether it's something they want to see, it'll have its run and that'll be that.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.