Paul Dergarabedian
Paul Dergarabedian
competition family great perfect timing
Great marketing; a perfect family film; perfect timing with no competition for a family film.
experience great less likely
But ultimately, they have to go to that movie and have a great experience. If they don't, they're going to be less likely to go back.
audience beginning generate good great hold perform weekend
But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
audiences downtime great maybe people using
If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.
became believe budget concept fascinated filmmakers great huge instantly marketing matter studios
It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
emotions loss love movies pull relate
Love and loss are two emotions that everyone can relate to, and that's why these movies really pull at our heartstrings.
stands
You could say the 'NC' stands for 'No Cash,'
audiences battling tougher
It's a tug-of-war now, ... battling for audiences that are tougher and tougher to get.
builds critical fuss mouth people word
This is a film that builds through word of mouth and critical acclaim. People want to see what all the fuss is about.
cds choice five technology video
Everyone thought we had so much choice with video and CDs and just the technology we had five or 10 years ago,
genres horror seemingly supply year
Horror is one of those genres that have a seemingly inexhaustible supply of audience. And this year there has been a preponderance of ones that have done well.
earned second sequel took
The first 'Back' sequel earned $119 million, but the second only took in $88 million,
absolute control create enforce entire fox himself lucas maintain paid position rules trying unique
Lucas is in a unique position himself to create these rules and enforce them. He paid for the entire film himself, and he and Fox are just trying to maintain absolute control over the film.
choosing people selective spend
People are very selective right now about how they are choosing to spend their discretionary income.