Peter DeLorenzo
Peter DeLorenzo
avoiding country drivers hangover katrina rational relentless supplies tight vehicle
After gorging on faddish, oversized SUVs for years, while studiously avoiding more rational vehicle choices, drivers in this country have woken up with a relentless hangover from Katrina made up of the double-whammy of tight supplies and jaw-dropping prices.
crisis gm hammered image terms
Clearly, GM has been getting hammered in terms of its image relentlessly going on two years now. They are in crisis mode.
becomes hairs marketing mile split tenth
I think any manufacturer will split hairs for a tenth of a mile (per gallon) if they can. And now it becomes a marketing issue.
chief combined concepts foundation front generation heroic next pickup scale super thinking
Heroic in scale and impact, the Super Chief was what concepts should be all about: 'blue sky' thinking combined with an unmistakable foundation in reality. Take a long look at that front end, pickup fans, because that's what the next generation of the F-150 is going to look like.
critical
I've been critical because I want them to do better. They have to do better.
present wanna
In the film, I present them as wanna be mobsters.
bring game japanese
The Japanese can't manufacture this kind of heritage. But if you have it and can bring it forward, it can be a game changer.