Peter DeLorenzo
Peter DeLorenzo
chief combined concepts foundation front generation heroic next pickup scale super thinking
Heroic in scale and impact, the Super Chief was what concepts should be all about: 'blue sky' thinking combined with an unmistakable foundation in reality. Take a long look at that front end, pickup fans, because that's what the next generation of the F-150 is going to look like.
present wanna
In the film, I present them as wanna be mobsters.
crisis gm hammered image terms
Clearly, GM has been getting hammered in terms of its image relentlessly going on two years now. They are in crisis mode.
becomes hairs marketing mile split tenth
I think any manufacturer will split hairs for a tenth of a mile (per gallon) if they can. And now it becomes a marketing issue.