Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
across available carried compare event fair people straight time watch weekend
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones. People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games.
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The Hispanic culture is finding its way into the American culture. Places like Miami are going to be centers for that influence - places like Los Angeles and, certainly, cities in Texas.
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It's really impossible to compare this to Salt Lake City.
people
Back in 1975, we were making all the decisions about what people were going to watch.
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My job was to turn the company around and to give Time Warner a profitable Web business to spin off and a profitable access business that still throws off a tremendous amount of cash. I can check both of those boxes. I am done, and I feel good about what we've accomplished.
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We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.
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We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.
network pay
Univision is the only network where you pay for more, not for less.
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Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
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What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
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What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
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There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business.
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We're reaching people in a big way on all these platforms.
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When you ask somebody if they'd rather have an event live or on tape, they're answer is, of course they'd rather have it live, ... When you explain to them that to have it live on the West Coast, it may be on at 5 o'clock, which means that they won't be available to view it, they'll go, 'Oh, well then I'd rather have it on tape.'