Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.
When you ask somebody if they'd rather have an event live or on tape, they're answer is, of course they'd rather have it live, ... When you explain to them that to have it live on the West Coast, it may be on at 5 o'clock, which means that they won't be available to view it, they'll go, 'Oh, well then I'd rather have it on tape.'
The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape.
The Olympics really are much more than a sporting event It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones. People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games.
Last night was an incredible night for network television, with more people tuning in than on any night in more than three years.
We continue to expand our audience, reaching them everywhere they consume media on cable and online.
We give ABC a lot of credit for a really effective strategic stunt.
There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business.
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Univision is the only network where you pay for more, not for less.
We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.
I don't speak Spanish. I understand enough of it, having spent some time running Telemundo, and I put in a lot of time in Spain during the Barcelona Olympics. But I don't pretend to speak Spanish, and I don't want anyone to think that I can.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.