Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
Last night was an incredible night for network television, with more people tuning in than on any night in more than three years.
We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.
We continue to expand our audience, reaching them everywhere they consume media on cable and online.
We give ABC a lot of credit for a really effective strategic stunt.
There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business.
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Univision is the only network where you pay for more, not for less.
We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.
I don't speak Spanish. I understand enough of it, having spent some time running Telemundo, and I put in a lot of time in Spain during the Barcelona Olympics. But I don't pretend to speak Spanish, and I don't want anyone to think that I can.
What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
I look forward to working alongside Univision's exceptional team as we work to further realize the substantial growth potential of this dynamic organization.
I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.
I have been reorganizing and restructuring AOL: changing the strategy and rebuilding it from scratch in the worst economy in a generation.