Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
We're reaching people in a big way on all these platforms.
When you ask somebody if they'd rather have an event live or on tape, they're answer is, of course they'd rather have it live, ... When you explain to them that to have it live on the West Coast, it may be on at 5 o'clock, which means that they won't be available to view it, they'll go, 'Oh, well then I'd rather have it on tape.'
It was a very important issue to the West Coast affiliates, ... They felt that they knew their local audiences better and they lobbied us very, very hard.
Univision is the only network where you pay for more, not for less.