Robert Lutz
Robert Lutz
Robert Anthony "Bob" Lutzis a Swiss American automotive executive...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 February 1932
CountryUnited States of America
commodity industry stopped
I think the American industry has stopped considering (small cars) as commodity vehicles,
bottom driving europe fuel large majority people prices start time type vast vehicle
If U.S. fuel prices start equaling fuel prices in Europe, we will have the same vehicle type over time that Europe does - a very large B-class at the bottom with the vast majority of people driving Cobalt-sized cars,
assume realistic segment taking
It's realistic to assume the segment won't grow, but we will be taking share.
focus great lose money rather reputation
We would much rather focus on quality. We would much rather have a great reputation at 25% then try to get 28% or 29% and lose a lot of money doing it.
That is the way we are going to do things from now on. It just makes more sense. Why we did not do that before? What can I say? We were stupid. We're much smarter, now.