Robert Lutz
Robert Lutz
Robert Anthony "Bob" Lutzis a Swiss American automotive executive...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 February 1932
CountryUnited States of America
auto flat industry matter owns people
People who think it doesn't matter who owns our auto industry are flat wrong.
absolutely believe gonna refuse work
We just absolutely refuse to believe that there's going to be a strike. We're gonna work our way through it.
analyzed bland great integrity link loyal reason reputation sales service
We analyzed the reason for where we were with the brand: great dealers, loyal customers, bland products. So we told ourselves: Why not link the reputation for service and sales integrity to existing, world-class products?
european fuel gallon levels market per prices result stays
Fuel prices would have to go to European levels for that to happen. If it stays (in the $3 to $4 per gallon range) it will result in some market shift. It has to.
catering environmental mistake public relations valuable
For Toyota, it was a huge, huge, immeasurably valuable PR coup, ... was a mistake from one aspect, and that's public relations and catering to the environmental movement.
among desktop interest stronger system
But autoloaders are aimed at the server level, not the desktop level, so there should be stronger interest among VARs and system integrators.
based best fuel maintain prediction segment shrinks volume
We think 750,000 (units) is the best prediction based on today's fuel prices. I think we may maintain our volume at other people's expense, even if the segment shrinks a little bit.
buy people
People are still going to buy full-sized sport-utilities at $3 a gallon. But even at $3 a gallon, it's 750,000 people a year. It's not going to go to a million,
highly might mistake unlikely
You might say it is highly unlikely that we would make the same mistake twice.
decided easy problem rocket
The problem was right there before us all along. It was so easy to see, once we decided to look. It's not rocket science.
badge design global single
We now have one, single global design and engineering budget. We've put an end to badge engineering.
american-musician bankruptcy created gm imminent wall
Imminent GM bankruptcy was always fiction, created by Wall Street and the media.
assume realistic segment
It is realistic to assume the segment won't grow.
That is the way we are going to do things from now on. It just makes more sense. Why we did not do that before? What can I say? We were stupid. We're much smarter, now.