Robert Lutz
Robert Lutz
Robert Anthony "Bob" Lutzis a Swiss American automotive executive...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 February 1932
CountryUnited States of America
commodity industry stopped
I think the American industry has stopped considering (small cars) as commodity vehicles,
highly might mistake unlikely
You might say it is highly unlikely that we would make the same mistake twice.
european fuel gallon levels market per prices result stays
Fuel prices would have to go to European levels for that to happen. If it stays (in the $3 to $4 per gallon range) it will result in some market shift. It has to.
catering environmental mistake public relations valuable
For Toyota, it was a huge, huge, immeasurably valuable PR coup, ... was a mistake from one aspect, and that's public relations and catering to the environmental movement.
auto flat industry matter owns people
People who think it doesn't matter who owns our auto industry are flat wrong.
assume realistic segment
It is realistic to assume the segment won't grow.
badge design global single
We now have one, single global design and engineering budget. We've put an end to badge engineering.
based best fuel maintain prediction segment shrinks volume
We think 750,000 (units) is the best prediction based on today's fuel prices. I think we may maintain our volume at other people's expense, even if the segment shrinks a little bit.