Roger Ailes
Roger Ailes
Roger Eugene Ailesis an American television executive...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth15 May 1940
CountryUnited States of America
people advise
I would advise people occasionally to take the media on, but only when you know it's a manufactured product and not a news interview.
people guilty
You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do.
interesting problem
If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.
writing listening say-anything
They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."
running giving language
You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.
giving interesting over-you
Reporters have a different point of view and a different job. Consequently, to the extent that you can help them turn in an interesting story that their editor is going to like and that's going to further their careers, they're going to give you more ink and cover you.
problem
An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.
unique thinking people
If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
running
If you're running because you want a job that's prestigious or because you have this vague knowledge that you're better than everybody else, you're easier to beat.
successful kind being-successful
To be successful, you've got to get the kind of torque that's created by a push and a pull.
running moving guy
You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.
people fairness kind
There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it; it's not worth it.
fair-game
Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.
running thinking office
One of the reasons I'm in this business is because I have absolute respect for the people who say, "You know what? I think I can make this a little better and I'm willing to get in and try." Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.