Rosser Reeves
Rosser Reeves
Rosser Reeveswas an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates 141. The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
Rosser Reeves quotes about
american-businessman campaigns seen thousands witty
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
interesting marketing different
You must make the product interesting, not just make the ad different.
campaigns advertising products
Unless a product becomes outmoded, a great campaign will not wear itself out.
business moving writing
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
moving writing curves
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
witty campaigns just-saying
I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
business kids writing
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?