Rosser Reeves
Rosser Reeves
Rosser Reeveswas an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates 141. The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
moving writing curves
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
witty campaigns just-saying
I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.