Sam Yagan
Sam Yagan
Sam Yagan is an American Internet entrepreneur best known as the co-founder of OkCupid. In 2013, he was named to TIME Magazine's '100 Most Influential People in the World' list. He is currently the CEO of the e-dating site Match.com...
NationalityAmerican
ProfessionBusinessman
Date of Birth10 April 1977
CountryUnited States of America
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I think of OkCupid as an online bar; a place where singles can go, have fun with each other and in the process hopefully meet new people, some of whom might turn into a romantic relationship.
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I hated meeting people at bars when I was single because it's all about the looks and the funny line.
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When people talk about the impact of mobile dating, everyone focuses on real-time meeting - this idea that my pocket will vibrate every time a hot girl walks by. That's important. But it's not transformative.
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About 10,000 people a day go on first dates from Match... We're trying to celebrate that, bring those success stories to the forefront and make it even easier in our product to meet up at Starbucks.
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The first time you meet someone, the conversation is sort of on life support. You're just trying to live another moment in the life of the conversation.
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When you're thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you're thinking about when you're going out to meet someone new. You want to put your best foot forward.
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We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.
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I think for marketplace businesses, and when you think about online dating, it's not a social network. It's not a place where you go to talk to people you already know; it's a place you go to interact with someone you've never met before.
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I would say the larger the pool you have to select from, the more likely you are to find the most compatible person for you if you have the right algorithms working on your behalf.
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We think we have the best matching algorithm, we think we have the best members. So why wouldn't we want to just shine the light onto just how our processes work, what the real data are, and let people come to their own conclusions.
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We did some research that showed that the very first word of your message that you send a girl - when we looked at men sending messages to women - the very first word can have a tremendous... can have a very accurate prediction of whether you're going to get a reply.
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We were intrigued by the fact that we had so much actual behavior among people on our dating site, OKCupid.
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I get to be the nosiest friend or acquaintance that anyone has because it's - my job is to ask you about your dating life all the time.
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Because we're able to adjust for compatibility - and what that means is we've already normalized for how well we think each person is going to get along with the other person - the only factor left in determining response rate, really, is the aesthetic appearance of the person who sent you that message.