Sam Yagan
Sam Yagan
Sam Yagan is an American Internet entrepreneur best known as the co-founder of OkCupid. In 2013, he was named to TIME Magazine's '100 Most Influential People in the World' list. He is currently the CEO of the e-dating site Match.com...
NationalityAmerican
ProfessionBusinessman
Date of Birth10 April 1977
CountryUnited States of America
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We think we have the best matching algorithm, we think we have the best members. So why wouldn't we want to just shine the light onto just how our processes work, what the real data are, and let people come to their own conclusions.
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My work involves online dating, but I believe almost every behavior exhibited online has an offline corollary. Really, the medium doesn't change human nature.
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We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.
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I think for marketplace businesses, and when you think about online dating, it's not a social network. It's not a place where you go to talk to people you already know; it's a place you go to interact with someone you've never met before.
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I would say the larger the pool you have to select from, the more likely you are to find the most compatible person for you if you have the right algorithms working on your behalf.
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I think of OkCupid as an online bar; a place where singles can go, have fun with each other and in the process hopefully meet new people, some of whom might turn into a romantic relationship.
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We did some research that showed that the very first word of your message that you send a girl - when we looked at men sending messages to women - the very first word can have a tremendous... can have a very accurate prediction of whether you're going to get a reply.
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We were intrigued by the fact that we had so much actual behavior among people on our dating site, OKCupid.
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I get to be the nosiest friend or acquaintance that anyone has because it's - my job is to ask you about your dating life all the time.
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Because we're able to adjust for compatibility - and what that means is we've already normalized for how well we think each person is going to get along with the other person - the only factor left in determining response rate, really, is the aesthetic appearance of the person who sent you that message.
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I hated meeting people at bars when I was single because it's all about the looks and the funny line.
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I don't have the looks to compete at a bar, and I'm not that funny. So the last thing I want is to be in a situation where that's what I'm competing on. I'd rather be on OkCupid or Match, where I can write a 300-word essay about myself that's really good.
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What people don't realize is that Tinder built a brand on more than the experience of the swipe.
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We sold OkCupid to Match in January of 2011. In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties.