Sarah Fay
Sarah Fay
experience extremely level people reaching solution
It's reaching a level where we need to be extremely creative. If your only solution is to find people who have experience in search, then it's a crisis.
attributes clients looking position roll sleeves
Clients are in the same position as agencies. They are looking for a person who has all of the attributes but can also roll up their sleeves and do the work.
becomes break gets harder impact message realness relevant terms
As it gets harder and harder to break through with messaging, what becomes important is the realness of a message in terms of being relevant and having impact on someone's purchasing.