Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
It's better to have a great team than a team of greats.
Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.
Optimism is the ability to focus on where we're going, not where we're coming from.
Leadership is like exercise. Do it everyday, the results take time but you will see them. It's the little things.
When someone asks for your time, and you put your phone away to talk to them... that's leadership.
Emails get reactions. Phone calls start conversations.
I'm investing in myself, I'm investing in others and I'm investing in my cause. I know if I persist it will pay back in dividends and it always does.
Time and energy. Those are the most valuable sacrifices leaders can make.
You [should] persist even though there are some short-term stresses and even though there is some uncertainty, because it's the right thing to do.
Good marketing speaks to human beings - the way human beings understand and take in information.
You have to have a patience for exercise. You have to have a patience for college. You have to have a patience for relationships. Once the momentum gets going it takes on a life all of its own.
Leadership is a choice to protect the person to the left of us, and protect the person to the right of us, and sometimes that may come at a cost. It may cost us our benefits, it may cost us our comfort, it may sometimes cost us our perks, whatever it is, credit.
Every single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.